What is Personal Branding Anyway?
Whether you know it or not, you have a personal brand. Its how you show up in the world, and its what people say about you when you're not in the room! That is why its so important to be intentional with your branding strategy, so that you can create the brand that you want.
Lets look at the 3 most important things your need to focus on when trying to build your brand:
Consistent messaging is a sign of a healthy brand. Your brand lives in your everyday interactions eg. images you share, captions on socials, emails, invoices - anywhere there is a touch point with a customer.
Are you using the same logo, fronts, colours, story and images across all of your platforms? what kind of vibe/tone are you using in your copy? Are you serious and super professional, or do you like to be a bit more easygoing? And is this consistent across the board?
There is a lot of noise in peoples lives these days making it even more important to stand out in a busy crowd and show others you are genuinely worth their time and effort. Presenting yourself authentically is a good starting point. When you start to promote your values, purpose and beliefs people are more likely to connect to you, attracting your ideal customer without even trying!
Contradictory messages are a sign that your business cannot be trusted. I found a stat that said 75% of consumers judge the credibility and trustworthiness off your business solely from your website! Wholly molly!
So how can we build credibility? Testimonials are a good start. People love social proof and referrals from other happy customers. Its also important to show your face somewhere on your website and socials. People like to buy from people, not faceless entities. You can built a lot of trust by a simple and authentic "about me" page with a smashing profile pic.
Over the next couple of weeks I am looking forward to taking you through some helpful hints in the personal branding sphere, as I know it get be super overwhelming!
In case your wondering, the type of images that I create are super helpful for building your brand. We build credibility and trustworthiness through the quality of your images and the unique story that you have.
Book a discovery call to see how photography to can help your business.